Saree Masterclass by Brindha - Ep. 1 | Why Sarees?

  • by Brindha Padmanaabhan

Hello everyone! You all know how much I adore Sarees! I love exploring the vast world of sarees, from the delicate weaves of a Kanjivaram to the vibrant hues of a Bandhani.

Each drape, each pleat, tells a story. For me, it's not just a garment; it's a celebration of culture and heritage. Join with me on an amazing journey where I’ll be taking you to the world of timeless elegance and grace!

Presenting ‘Saree Masterclass’ - a journey that beautifully merges traditional charm with contemporary sophistication.

In this wonderful series, you will discover the artistry, heritage, and secrets behind draping the perfect saree as I unravel the intricacies of this celebrated garment.

Let me take you through the memories of my early days in the saree business, as shared in the first episode. I'll also explain how I choose the perfect saree for an occasion and the factors I consider with a ‘kutty story’!

Why Sarees?

A decade ago, when I took a bold leap into the saree business from our established gifting venture Wedtree, I felt like stepping into a completely new world! It was a strategic move, a deep-seated passion and dream calling forward!

Initially met with skepticism, I faced questions like, "Why sarees? Who wears them nowadays?“ Yet, amidst the surge of readymade fashion, I only had this in mind - “How could such a vibrant tradition, deeply intertwined with our history, fade away? Sarees have endured centuries, adapting to change while standing resolute!”

When interacting with young women, many shared how they felt empowered by collecting and draping sarees, inspired by my videos. It's immensely gratifying to witness the impact we're making, aiming to elevate sarees to a global fashion stage.

So, the first question I was asked was, "How do you choose the perfect saree for an occasion? What factors do you consider?"

A small rewind of the moment from our Jayanagar store launch back in 2022 will be the perfect answer for this question!

During the grand opening of our Jayanagar store—the biggest of us at that time— I was surrounded with a whirlwind of anticipation. Positioned amidst esteemed retail giants, the pressure was on. Comfort and confidence became paramount for me. Choosing the right saree transcends mere aesthetics; it's about emotion. How do you want to feel on that day?

I made sure I felt connected and assured by choosing a Banarasi Tussar saree, a cherished gift from my mother, in a rich shade of deep purple with magenta accents. It encapsulated exactly what I desired—subtle elegance and confidence. This experience taught me that selecting a saree is about listening to your heart and honoring the narrative you wish to convey.

I would like to conclude this episode with a few words from my heart!

“In a world fixated on fleeting trends, wearing a saree is a declaration of identity. It's not just clothing; it's a canvas for your unique story—a narrative that resonates with beauty, power, and authenticity.”

Stay tuned for the next episode of Saree Masterclass! Subscribe to our YouTube channel and never miss upcoming episodes, Prashanti’s new arrivals & more!


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